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For a small business, the choice was never AI video vs a professional shoot. It was AI video vs an empty page.
Last month I made a video for our website using AI. It took an hour, cost a few dollars in tokens, and I didn’t invoice anyone for it. I just did it because it finally felt possible and I wanted to see if it would work.
Are there artifacts? Yes. Would a professional videographer find things to critique? Absolutely. But our clients were surprised. They didn’t flag any glitches. They just saw a company that had a clean, good-looking video on its homepage.
That’s the point people miss in the debate about AI quality. For most businesses, the alternative isn’t a $1,000 production. It’s nothing. Now your boldest ideas are finally worth trying because the cost of failure is zero.